I am new to esports and want to test the waters. Isn’t official data too much of a commitment for me?
Unofficial data might look appealing, especially to those just starting off in the esports industry. But it also limits the options available to you to build an interesting and engaging esports product. If you are looking to explore esports as a possible avenue for your platform, offering sub-par services built on unofficial data will leave both your customers and yourself dissatisfied with the results.
Committing to official data allows you to explore esports free of unnecessary risks and provides you with the ability to scale your services depending on the needs of your customers.
Reach out to us today to talk about the options available and find the exact services you need to be able to start your journey in esports.
I don’t make my own odds, but I still want to leverage the power of official data. What can I do?
Bayes Esports has created a partnership program of trustful B2B partners using official data. All of them are building their odds feeds based on our non-delayed and granular data, which allows them to provide a level of quality that other providers cannot match. While all of our B2B partners have a different approach to modeling or trading, the foundations they’ve built their services on are similar and have official data at their core. Engaging with one of those partners will enable you to benefit from official data without requiring your own team of traders.
How will official live data improve my product?
There are many benefits to using official live data. First and foremost, using an odds feed built on official undelayed data gives sportsbooks an edge over the rest of the market. To offer correct odds, traders need to know what is happening in-game as soon as possible, or else they are trading blind.
On top of the odds built on official data, bookmakers can use widgets and statistics to let customers make an informed decision and create engagement. Thanks to official data, bookmakers can visualize data points that are not accessible from the public stream, such as more detailed individual players stats, that cannot be provided by scraped data.
What risks am I exposed to when partnering with an unofficial data provider?
Besides the higher risk of insider betting occurring on your platform, you are also exposed to the possibility of legal action being taken against your data provider.
In many cases, the act of scraping data violates the terms of service of the broadcasted game’s platform or infringes on the copyright of the publisher or tournament organizer especially when the match recordings are shared. This results in the data feed you rely on cutting out for an extended period of time, and therefore reflecting negatively on your image while having a detrimental impact on the overall sustainability of the esports industry.
What disadvantages am I faced with as a bookmaker when using unofficial data?
Unofficial data can be collected from the public stream, which has a delay of approximately 40-60s. This means that any live odds built on unofficial data will be massively delayed compared to the rest of the sportsbetting market. That leaves you with two options: You either close the markets and lose most of the live betting volumes, or you keep markets open and expose yourself to sharp punters coming from sportsbooks with official and undelayed data. You also risk wrong bets being made from scraped data and subsequent refund claims by customers or even complaints from customers to the regulator.