SB Software and Bayes Esports engage in distribution partnership

Published on
July 4, 2023
Table of Contents

SB Software and Bayes Esports engage in distribution partnership

  • Bayes Esports and SB Software are working together to create the highest quality tech solutions in esports betting
  • BODEX odds feed will power betting platform of SB Betting
  • SB Software customers will benefit from the most advanced betting odds feed in esports

Berlin, July 04, 2023 – Bayes Esports, the leading provider of official esports live data and services, and SB Betting, provider of a best-in-class complete betting services platform, have agreed on a distribution partnership. Going forward, the betting software solutions offered by SB Software will be powered by BODEX, Bayes Esports’ betting odds marketplace.

BODEX: A first-of-its-kind betting odds marketplace

BODEX is a first-of-its-kind platform that integrates odds from both general and specialized traders on a single platform. Odds offered on BODEX are standardized regarding their data format, market definitions, and API, making them significantly easier to integrate for betting operators. Additionally, BODEX allows operators to subscribe to very specific odds packages that differentiate between the included sports or games, organizers, tournaments, leagues, and markets.
As a result, operators using BODEX can save on preventive overhead costs that would otherwise be the result of multiple integrations, thus enabling them to offer more game titles and tournaments.
At the same time, BODEX allows odds providers to offer their services to a wide range of betting operators. In particular, providers that have specialized on a specific game title, tournament, or region have an easier time finding customers for their services on BODEX.

SB All-in-one sports betting platform

SB Software offers their clients innovative betting software solutions. From data management to apps and user interfaces, clients can use the services offered by SB Software to support every part of their own sports betting product.
SB Software have established themselves as a reputable player in the sports betting industry, providing their betting services platform to a variety of betting operators in Europe and Africa.

"We are thrilled to announce our partnership with Bayes Esports," said Michal Glowacki, COO of SB Software. "Bayes Esports' expertise and industry reputation make them an ideal collaborator for us. By integrating our software solutions with Bayes Esports' odds feed, we aim to drive innovation and enhance the overall esports betting experience. With our comprehensive platform, which includes cutting-edge software and user-friendly interfaces, we provide sportsbooks with the necessary tools to elevate their esports coverage and expand their offerings in the market."

Working together to create best possible esports betting solutions

As a result of the partnership, SB Software will integrate the BODEX odds feed into their betting services platform. This will enable all current and future sportsbooks using the SB Software platform to benefit from the full range of odds offered on BODEX. By combining their best-in-class software solutions with the highest quality odds feed in esports, SB Software can offer one of the most advanced betting services platforms on the market.

Martin Dachselt, CEO & MD of Bayes Esports, commented: “We are excited to welcome SB Software on board. Their software solutions provide operators a great opportunity to venture further into sports and esports betting. With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.”

About Bayes Esports 

Bayes Esports is the world’s leading supplier of official esports live data and services. It is backed by investors like BITKRAFT, PAC Capital, Raine, March Capital, Fertitta Capital and Sony Innovation Fund. The Berlin based company has built an unmatched, diverse ecosystem of 450+ data consumers, covering all relevant use cases from media and service providers to analytic companies and community partners. Bayes Esports provides the fastest, most reliable and accurate official live esports data on the market, powering top tier clients like Google with more than 16.000 live matches per year.

Thanks to exclusive partnerships with ESL FACEIT Group for their CS:GO and Dota 2 esports properties, BLAST Premier, and Riot Games for League of Legends Esports, Bayes Esports is providing exclusive content to the industry. Its data portfolio is completed by further partnerships with e. g. KRAFTON for PUBG: Battlegrounds. 

About SB Betting

SB Betting Software is a dynamic company that emerged from the IT division of a prominent sportsbook company. With over two decades of experience in the global betting market and a unique blend of expertise as both a sportsbook and software provider, we have established ourselves as true specialists in the development of intricate betting platforms. Since 2005, our cutting-edge platform, built on Java Enterprise Edition and WildFly Application Server, has been continuously expanded and upgraded.

What sets us apart from our competitors is the fusion of enterprise technologies within our products, endowing them with exclusive features unmatched in the market. Our close collaboration with customers throughout the years has enabled us to refine our platform to perfection, ensuring its suitability for regulated and traditional gaming markets worldwide. By integrating management functions into a single centralized hub, our products minimize the need for human resources, making them the most cost-effective solution available.

With offices in Malta and Poland, our dedicated team of 50+ developers, support staff, and IT experts guarantees the provision of top-notch services and the finest trading tools for bookmakers. We take pride in delivering the highest quality and remain committed to driving innovation in the realm of betting software.

Press contacts

For further information or media requests, please get in touch with Bayes Esports communications team:

SB Betting Software


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