FAQs
Why should I invest in esports?
Esports helps diversify your portfolio and attract a younger audience, with the esports betting demographic roughly split between Gen Z (51%) and Millennials (43%) (Shapr). Many esports bettors also engage in traditional sports and casino betting, driving growth across multiple areas of your business. Investing in esports can be the differentiator, making your sportsbook stand out among your competitors.
Esports also offers year-round betting opportunities, filling revenue gaps during traditional sports' off-seasons with only brief breaks. This ensures continuous engagement and monetization, keeping your sportsbook active even when major leagues are on pause.
What key differences should I be aware of between esports and traditional sports betting?
A major difference is the volume and complexity of data. In traditional sports, every action is visible when watching, making it straightforward to follow. In esports, a key element is not knowing where the opponent is, and with many actions happening simultaneously, vital information may not always appear on-screen. To capture every critical data point, receiving data directly from the game servers is essential.
Additionally, esports broadcasts can be delayed up to 5 minutes for an online match and 40 seconds for an offline match to maintain match integrity. In Counter-Strike, where a round lasts a maximum of 2 minutes, these delays make in-play betting difficult if data isn't live from the source.
I am new to esports and want to test the waters. Is official data something I should invest in?
Unofficial data refers to scraping data from the broadcast. It might look appealing due to its accessibility, especially to those just starting off in the esports industry, however, it also limits the options available to you to build an interesting and engaging esports product. If you are looking to explore esports as a possible avenue for your platform, offering sub-par services built on unofficial data will leave both you and your customers dissatisfied with the results.
Working with official data allows you to explore esports free of unnecessary risks and provides you with the ability to scale your services depending on the needs of your customers. As shown above, we offer solutions for various levels of investment. Reach out to us today to talk about the options available and find the exact services you need to be able to start your journey in esports.
I am a betting operator new to esports. What is the easiest way to start making revenue from esports?
When you’re new to esports, you may be unsure of where to start, what game titles to add, and what markets will make you stand out. With Bayes Live Odds, one integration gives you access to all of the top esports content, while an array of odds providers do all of the heavy lifting for you. Don’t worry if you don’t have a team of esports traders or an expansive network of engineers. Bringing a partner on board ensures you smoothly navigate the dynamic esports industry. Partnering with Bayes Esports, you are gaining access to more than just a product. Our team is deeply connected to the esports ecosystem and can share its expert knowledge.
If you’d like a white-label solution, Bayes Esports has many trustworthy B2B partners using official data. All of them are building their odds feeds based on our non-delayed and granular data. While all of our B2B partners have a different approach to modeling or trading, the foundations they’ve built their services on are similar. Engaging with one of those partners will enable you to benefit from official data without requiring your own team of traders.
What disadvantages am I faced with as a bookmaker when using unofficial data?
Unofficial data can be collected from the public stream, which has a delay of approximately 40 seconds up to 300 seconds. This means that any live odds built on unofficial data will be massively delayed compared to the rest of the sports betting market. That leaves you with two options: close your markets and lose most of the live betting volumes, or keep markets open and expose yourself to sharp punters coming from sportsbooks with official and undelayed data.