South Korean Team Snowball and Bayes Esports Sign 3-Year

Strategic Partnership

● Bayes Esports and Team Snowball announce first-of-its kind partnership

● Team Snowball is Bayes Esports’ exclusive “Solutions and Distribution Partner” in South Korea, targeting global cooperation

● Team Snowball is South Korea’s leading esports technology and solutions company

Berlin, May 11th, 2023 – Bayes Esports, the leading provider of official esports live data and services, and Team Snowball, the leading esports technology and solutions company in South Korea, announce a first-of-its-kind partnership. The strategic partnership provides the framework for further global expansion of both partners. Team Snowball is Bayes Esports’ exclusive solutions and distribution partner in South Korea.

First-of-its-kind partnership to enable global expansion The partnership marks the first time Bayes Esports has assigned an international company as a solutions and distribution partner, with Team Snowball exclusively representing Bayes Esports in the coveted South Korean esports market. The two companies will work together to expand Bayes Esports’ efforts and growth within South Korea. Both partners will collaboratively work to develop innovative and market-defining solutions for the global esports industry. Furthermore, both are looking to connect each other's networks in Europe and Asia to foster business opportunities within the esports tech ecosystem. This partnership comes as a regional power play on the heels of Bayes Esports’ lead investor BITKRAFT announcing Jin Oh, former President at Riot Games, as Partner in the region.

“We couldn’t be more excited about this partnership with such a talented and driven team”, says Amir Mirzaee, Managing Director & CCO, Bayes Esports. “South Korea has always played a leading and integral role in taking esports to the mainstream with globally influential organizations such as the LCK and KeSPA. And while the US and Europe have caught up in that respect, building a bridge and being a connector of these ecosystems across the globe is something that only very few companies achieve. We see it as a privilege to be supported by top partners like Team Snowball and BITKRAFT in our endeavor to work with the regional power houses.”

Team Snowball, South Korea’s leading company in esports technology and solutions Team Snowball is South Korea’s leading esports technology and solutions company. It represents the Korean Esports Association (KeSPA) as the official esports data partner, and provides data services to the League of Legends Champions Korea (LCK), Nongshim Redforce and Korea’s National Esports Team. Through their cutting-edge technology and their ties to key players in esports' most crucial market, Team Snowball have established themselves as central figures in the further development and professionalization of League of Legends in Korea. In 2021, Team Snowball has procured investment from South Korea’s leading esport private equity fund, ATU Partners, whose portfolio includes own League of Legends World Championship winning team DRX and OP.GG.

Taek Lee, Team Snowball’s COO, states: “Everyone here at Team Snowball is thrilled at the opportunity to work with Bayes Esports as the exclusive solutions and distributions partner in South Korea to bring true innovations to the esports tech ecosystem. The esports data scene has never seen as many layers of challenges and opportunities as today. I believe we can build the industry standards together since both companies complement each other with sharp regional and product focuses. With this first-in-kind partnership, we plan to accelerate the global rollout of our fan engagement solutions such as WagerCast and EsportsCast and to support Bayes Esports in the South Korean market endeavors.”

South Korea is the original capital of the global esports market South Korea is often referred to as the mecca of esports. Its innovation and popularity have largely been driven by titles such as StarCraft in the late 90s to now by leagues such as the LCK, PUBG Korea League and the globally highest viewed esports event, the League of Legends World Championship, which is set to make its return to South Korea in 2023. Having recognized the potential of esports at a very early stage, South Korea was the first country in the world to establish an official esports association (KeSPA). As a result, South Korea has turned into the role model for excellence in esports across the globe.

About Bayes Esports

Bayes Esports is the world’s leading supplier of official esports live data and services. It is backed by investors like BITKRAFT, PAC Capital, Raine, March Capital, Fertitta Capital and Sony Innovation Fund. The Berlin based company has built an unmatched, diverse ecosystem of 450+ data consumers, covering all relevant use cases from media and service providers to analytic companies and community partners. Bayes Esports provides the fastest, most reliable and accurate official live esports data on the market, powering top tier clients like Google with more than 16.000 live matches per year.

Thanks to exclusive partnerships with ESL FACEIT Group for their CS:GO and Dota 2 esports properties, BLAST Premier, and Riot Games for League of Legends Esports, Bayes Esports is providing exclusive content to the industry. Its data portfolio is completed by further partnerships with e. g. KRAFTON for PUBG: Battlegrounds.

About Team Snowball

Team Snowball is a startup based in Seoul, South Korea that specializes in B2B esports solutions. Its main product lineup includes NUNU.GG, a LoL analytics platform; WagerCast, an overlay fan engagement solution for esports media and sportsbooks; EsportsCast, a fan-facing esports AI chatbot.

Team Snowball has partnered with League Champions Korea (LCK), KeSPA (Korea Esports Association) and Team Korea of Esports for the 2023 Hangzhou Asian Games to deliver esports data services and analytics.

Press contacts

For further information or media requests, please get in touch with Bayes Esports communications

team: press@bayesesports.com.

@Team Snowball: ahilleas@azyt.com

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